AUTHOR: David M. Young
Last week I received a phone call from a fairly high level Information Technology executive. This individuals division was cut from his past employers company during a round of layoffs, resulting in him being unemployed for the first time in decades and active in the job market. He was frustrated because he had applied to several positions that he felt were strong matches for his background and he had yet to get anyone to respond.
His questions included why would they post a job on their website and not respond, is the job really open, who is really looking at online submittals, and if the companies are not responding to online job applicants, is it a sign that there are bigger issues within that company. While these specific thoughts have merit, there are numerous assumptions being made to get to the point of questioning the company based on an online submittal.
As a candidate, put yourself in the company’s shoes. They most likely are receiving resumes from good, bad, strange, and overqualified candidates. Without knowing who is receiving your online application, how do you know what they are looking for, or if it is even being read? What is their process?
So should you apply online? Applying online is one of those things where you have no other audience immediately providing feedback or giving you any negative information on yourself. As a result, to many it makes them feel as if they are accomplishing something in the job search, when in actuality, there is no way to know. Is there a time to apply online? YES. But not as the first interaction with the company. If you see a job position at a company online, take a step back and formulate a plan of action. You will always be best served if you have an ally inside the companies walls. If not inside the companies walls, then find an ally who is knowledgeable about the company, and can assist in getting your name and information directly into the right hands so that you can verbally introduce yourself and have the company ask you to send your resume, or possibly apply online. This begins by determining who you know at the company. If you know someone, reach out to them via phone or email. Let them know you saw an open position and wanted to see if they could provide further insight on that role, or point you to a person who might be able to assist. If you don’t know someone at the company, check with friends, your LinkedIn contacts, or professional recruiters to see if they have any relationships with individuals at the targeted organization.
Once you have a contact inside the company’s walls, pick up the phone and call them. A hiring manager will be much more impressed by a candidate who is solving such a small problem as this knowing that they would be a person who is results oriented in the actual role. I had a candidate who was scheduled for a phone interview. The hiring manager could not connect with the candidate. After the designated call time had passed, the candidate found the person on LinkedIn and directly contacted them. As a result, the hiring manager spoke with the person after deciding not to move forward since they could not contact the candidate. In this case, a “wrong number” almost sabotaged the candidate, but instead, the candidate impressed through a simple effort of LinkedIn email, and was able to move forward. So remember, PICK UP THE PHONE.
You may not have a contact, if not, call into the company and ask to speak to the manager of the group, the name listed on the posting, or the person who handles the hiring decisions. Let the person know you saw a role on line and wanted to follow up on it. If you get brushed off, you will know quickly not to waste your time. But you will be surprised, 9 times out of 10, someone will speak with you. And a majority of those times, you will find out where to send your information so that you do not fall into the online Black Hole. You now have a contact and can call to follow up appropriately (don’t wear them out…they are looking at numerous resumes and candidates.)
If all else fails, yes, apply online, but do not expect anything to happen. If there is no one on the other end, then no one will know to respond.