Author: David M. Young
Email Alias (Address)
- Your email address should contain your name, and when possible be your full name “JohnDoe@gmail.com”. “Bigeater@gmail.com, or “Scoutmaster@hotmail.com” are not appropriate. This is an excellent way to not be viewed as professional or to raise questions about your focus.
- It is fine and encouraged to create an email address that may only be used for the job search. You can create an email that may begin with the year and your name i.e. 2009DavidYoung@ or something like this. Regardless, when the employer is searching for your email in their email file…a clear alias/address will assist them and make it easier for them.
CC (Carbon Copy use)
- Don’t use CC to copy your message to everyone possible. In the employment search, if you are sending an email to more than one specific person, you lose any personal touch and could appear lazy. Group thank-you emails must not be used. Likewise, questions for multiple people should be handled directly.
- Unnecessary messages are annoying. If you are sending an email and you CC someone, ask yourself is you should be addressing them in the email. If not, then ask if you should be copying them.
- When responding to an email, do not automatically respond to all recipients. Assume your email could be forwarded to anyone. Hitting “reply all” could unintentionally send your email to more than your intended audience.
BCC (Blind Carbon Copy) –
- Use BCC when addressing a message that will go to a large group of people who do not necessarily know each other. You may be sending an email to your network where there is already a personal relationship.
- Be careful on sending to a large group…your email could be treated as spam.
- Do not broadcast someone’s email without their permission. Just as it is not polite to give out someone’s phone number without their knowledge, protect their email. If ever sending a message to multiple people, use your address in the TO field and then put each person’s email in the BCC field. That way, each recipient will only see your email address.
Subject Line
- Make your Subject line clear, concise, and meaningful to the recipient.
- Good subject lines will include the position and your name. I.e. “David Young – Resume and application for Project Manager Position T11-09” or “Follow-up to meeting at Tallowood on July 16”.
- Do not leave the subject line blank. You have enabled the receiver to ignore or delete your email.
- Subject lines with “Urgent”, “Read This”, ”For your consideration”, and “Information” are meaningless.
Salutation
- Dear ???? If you do not know who will be reading the email that you are asked to send, then use “Dear Sir or Madam”. Don’t use Dear Sir or Dear Madam only as it suggests bias on your part. 9 times out of 10, if you don’t know who you are sending an email to, you should not be sending an email. Do research to find out who gets the email, call them, and personalize your email. Be careful if you decide to use “Dear Hiring Manager”. It is strongly discouraged. This appears as a form letter. How do you feel when you get form letters?
- Do not misspell a persons name….EVER. You know the impression it makes if you get something and your name is misspelled. If you are not sure, then do your research and do not send until you know how to spell their name. You may have to call the company and ask the individual answering the phone.
- For job search emails, use formal names as you would in a formal letter. Dear Mr. Young is acceptable. Never assume a women’s marital status, instead send it to “Ms.” In business communication do not use Miss or Mrs.
- Uncertain about gender, then do your research. You can call the organization and state “I’m writing a letter to Chris Johnson. I apologize, but I have not met Chris Johnson in person and I want to properly address Chris as Ms. or Mr. Can you advise me?
Content
- Run Spell check and pay attention to grammar (Standard business letter writing grammar rules should be followed ).
- Do not have a one sided conversation. Respect their time and be clear. Catching up on the family or weather can be done in person or is done in personal letters. This should not be done in business email.
- Use standard rules that are used for cover letters.
- Always use business writing style and follow standard business writing rules and etiquette.
- State why you are writing…”I’m applying for the project manager role in your engineering department.”
- Provide brief information about yourself and your related experience.
- Identify the requested action as a result of your email.
- Do not write as if you are on the phone…”Hi, I am John Doe. I hope you are having a great day?”
- Stay away from idioms. Use concise language and avoid run on sentences. If you have a run on, chances are your point is being lost.
Font and upper/lower case use
- Avoid dark backgrounds with light lettering. Your colors on your pc may not be consistent with what is displayed to the receiver. Stick with black font on white background.
- Do not use all capitals. It is the electronic equivalent of shouting and is not received well
- Very large fonts can appear as shouting.
- Do not use all lower case letters.
- Avoid Fonts that are highly customized and may be hard to read.
- For job searches, do not use colored letters, bolding, and italics. You can do this in your resume, but not in the email.
Signature line/signature block
- At a minimum, Include your name and telephone number at the bottom of the email. Preferably, include your mailing address as well on job search emails.
- Include your email as well. If someone forwards your email, the email address may not show up on the forwarded email. You want to make sure anyone who wants to email you has the information to do so.
- Avoid sayings, questions, and spiritual statements on any job search email you send.
- Avoid graphics in your signature and the email itself. Graphics can clog up email and make it slow to open your email. Better safe than sorry.
Attachments
- Minimize the number of attachments on your emails. The less clicks the better. If you have a cover letter and a resume, the employer may only open one document. If so, make it your resume and make the email your cover letter. (Unless the employer has instructed you to send multiple documents.)
- Do not name your resume file “resume.doc” or anything else generic. It should include your name and the contents of the document. i.e. “John Doe Resume”. Employers receive numerous resumes and you want them to be able to find yours.
- Do not send a virus infected resume. If you do not have current and updated anti-virus software, send your resume to an online email account (hotmail, gmail, and others will automatically scan attachments when you down load them) before sending to the prospective employer.
- Send in MS Word or in RTF format. MS Works or older versions may not be readable by a prospective employer. PDF Files are readable by most recipients, but numerous companies do not have PDF software and will not permit their employees to download free readers.
- Do not send a content empty email that forces the user to open the attachment. Include a brief summary in your email telling why you are writing and what the attachments are.